Privacy Policy

Last Updated: January 2026

Firhill Practice ("we," "us," "our," or "Company") operates the firhillpractice.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered therein (collectively, the "Website").

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

Personal Data: Name, email address, phone number, and other contact information you voluntarily provide.
Technical Data: IP address, browser type, operating system, and device identifiers.
Cookies: Information stored on your device to recognize you on repeat visits.
Usage Data: Pages visited, links clicked, time spent on pages, referral sources, and click-through patterns.
Analytics Data: Behavioral patterns and interaction metrics collected through analytics tools.

How We Use Information

We use the information we collect for the following purposes:

To provide and improve Website functionality and user experience.
To conduct analytics and monitor site performance.
To track affiliate commissions and conversions from partner casinos and bookmakers.
To send marketing communications and updates (with your consent where required).
To comply with legal and regulatory obligations.
To detect fraud and maintain Website security.

Cookie Policy

Our Website uses cookies to enhance your experience. Cookies are small files stored on your device. We use the following types:

Essential Cookies: Required for Website functionality.
Analytics Cookies: Track user behavior and site performance (Google Analytics and similar tools).
Affiliate Tracking Cookies: Monitor clicks and conversions to partner gambling operators.
Marketing Cookies: Remember preferences and deliver targeted content.

You may opt-out of non-essential cookies through your browser settings. Please note that disabling cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Website contains links to external casinos, bookmakers, and affiliate partners that operate independently of Firhill Practice. We are not responsible for the privacy practices, terms, or content of third-party websites. We recommend reviewing the privacy policies of any gambling operator or external site before providing personal information. Non-Gamstop operators may have different regulatory frameworks and data protection standards.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

Right of Access: Request a copy of personal data we hold about you.
Right to Rectification: Request correction of inaccurate data.
Right to Erasure: Request deletion of personal data (subject to legal exceptions).
Right to Restrict Processing: Request limitation on data processing.
Right to Data Portability: Request personal data in a portable format.
Right to Object: Object to processing for marketing or profiling purposes.
Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO).

To exercise these rights, please contact us at the address below.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Typically:

Account information is retained for the duration of your account plus 3 years.
Affiliate tracking data is retained for 90 days to 2 years depending on cookie type.
Marketing data is retained until you unsubscribe.
Legal and compliance records are retained as required by UK law (typically 6-7 years).

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: [email protected]
Website: firhillpractice.co.uk
Last Updated: January 2026

Please note: This website promotes non-Gamstop gambling operators. If you are struggling with gambling addiction, support is available through the National Problem Gambling Clinic and Gamblers Anonymous.